Art Director.
JAŸ- Z
“25/30” & YANKEES STADIUM
Helped conceptualize and direct the rollout for JAY-Z's "30," the campaign marking three decades since Reasonable Doubt and 25 Years since “Blueprint”Working alongside the team, I contributed to the visual language and narrative across the launch, the merchandise, archival re-creation of original artworks and the content leading up to and during the events. Shaping it all into one cohesive world rather than a series of one-offs.
The Interns
Roc Nation’s First Social Series
Helped create and bring to life The Interns, Roc Nation's first-ever original content series. Alongside the team, I directed and shaped the show from concept through launch, building the look, feel, and format that turned an original idea into Roc Nation's first step into programming of its own.
CLIPSE
Let God Sort Em Out
Conceptualized and directed the visual campaign for Clipse's special album release, celebrating their Grammy win
Shaped the creative direction and visual language across the rollout, tying the photography, campaign assets, and commercial into one cohesive world
Led the photography direction, from concept through the final campaign imagery
Directed the accompanying commercial spot supporting the release
NRGY
REVO × J. Balvin
Conceptualized, produced, and directed the full campaign launch for NRGY, the sunglasses line from J Balvin and REVO. I owned it end to end, from initial concept through a 360° rollout spanning commercial, print, and social, shaping the visual language and directing every piece into one cohesive launch across channels.
Diljit Dosanjh
Diljit Dosanjh × J Balvin - "Señorita"
Co-directed the "Señorita" music video for Diljit Dosanjh and J Balvin on a 48-hour turnaround. From concept and treatment through on-set direction and final edit, I helped drive every stage of the shoot, coordinating the team to conceive, shoot, cut, and deliver a finished video for two global superstars in just two days.
JAY-Z 30
JAŸ-Z: 30th Anniversary Collector's Crate
Conceptualized and directed the visual world around the JAŸ-Z 30th Anniversary Collector's Crate, translating three decades of catalog into a cohesive campaign rather than a straight product drop. I built the visual language and art direction that carried across the launch, then executed it end to end, from concept through the photography, content, and rollout that brought the collector's item to life and gave it a story worth owning.
MEGAN THE STALLION
Chicas Divertidas
Helped develop the visual identity for the launch of Chicas Divertidas, Megan Thee Stallion's tequila brand, shaping its photo and video language from the ground up. For the holiday cocktail campaign, I handled art direction, directing, and production end to end, sourcing talent, locations, props, and styling, and translating the brand into a set of festive, on-brand shoots.
A$AP ROCKY
AWGE 26 FASHION SHOW
Directed the behind-the-scenes film for A$AP Rocky's AWGE fashion show, running point on live coverage as it unfolded. From the pre-show build to the runway in real time, I handled both direction and camera work, capturing a one-time live moment as it happened and shaping it into finished content, edited that same night and delivered the following day directly for Rocky.
Victory Boyd
“Victory” - Album Campaign
Created the entire concept and world around Victory Boyd's album, crafting the full visual identity from the ground up. From social media and music videos to album trailers, I directed every piece into one cohesive world that carried the story across every touchpoint.
OTHER WORKS
PRODUCED EVENTS
